"To understand what is driving social impact - so that impact can be improved or so that attribution can be determined - needs measuring the lived experience of the people impacted.

Social impact involves changing people's lives. Therefore, to understand social value creation what matters is understanding the lived experience of people experiencing the impact. Changes in the lived experience of people translate into changes to the subjective Wellbeing"

Measuring Social Value
- guidance on approach and methodologies (DRAFT), 2021

The Huber Social Wellbeing Measurement Framework

The Framework was developed to measure overall impact, and to understand what matters most to the people we serve in order for them to fulfill their potential, and achieve Wellbeing.

Using a standardized process, data is collected from the people directly impacted to measure:

  • Progress overall in terms of a 'shift' in Wellbeing; and
  • What people need, in terms of capability and opportunity, to maximise Wellbeing

"Quantifying social impact in a consistent and universal way allows us to make decisions based on their human impact, not just their economic impact"

Brett Nan Tie, Chief Integrity Officer, Huber Social

In its approach to the measurement of Wellbeing Huber Social takes a holistic and fundamental view of Wellbeing as deeper underlying state, which while subject to impacts of the immediate context, changes more slowly over time -defined as one’s overall satisfaction with life, taking into account past experiences, current conditions and future prospects. 

While proxies or assumed components such as income, education, health and so on can guide us, what drives Wellbeing differs from individual to individual and for any given individual can change over time. Huber Social believes that the measurement of Wellbeing must be and can only be subjective.

The concern with measurement of Wellbeing that is based on a proxy, or a set of proxies, is that it is often fraught with biases and implicit assumptions, this is also true for the measurement of lived experience. Different people experiencing the same initiative can have very different outcomes, which means that the lived experience cannot be inferred from activities or events, but must be measured directly with those impacted.